How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing
In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber’s investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage. Chapters: 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future 07:50 – 11:40 – How … Continue reading "How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing"
How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing
In this session from Advertising Week New York 2021, hear how community-focused storytelling, coupled with Weber’s investment in data and analytics, is bringing this legacy brand into the future while maintaining its heritage. Chapters: 00:30 – 07:49 – Amy Pascal on how she is bringing Weber Grills into the future 07:50 – 11:40 – How … Continue reading "How Data & Community-Focused Storytelling are Modernizing Weber’s Marketing"