Uncommon Thinking

In this session from Advertising Week Africa, you’ll hear some of the leading minds in creativity, innovation and the next wave of digital monetization as they address the intersection of culture, creativity and community. How do community-driven technologies spawn new creative business models? What does the future hold for creators? And will these technologies live … Continue reading "The Global Creative Economy + African Diaspora Youth: Building the Future We Want to Live In"

In this episode, recorded at Advertising Week LATAM 2022, R/GA’s Global Head of Media and Connections, Ellie Bamford speaks to three positive shifts happening in media right now, and every company’s power and responsibility to act on these changes.

In this episode of Uncommon Thinking, recorded at Advertising Week LATAM last fall, legendary founder of WPP and current Executive Chairman of S4 Capital Sir Martin Sorrell comes to Mexico for a live Insider interview to discuss digital advertising and tech-led business opportunities.

Speaking with 30,000 consumers, world-renowned futurists, academics, authors and experts, we charted the long-term consumer trends shaping the decade. In this episode, recorded at Advertising Week LATAM last fall, you’ll see how transformation we’ve seen so far in the 2020s is merely the springboard for an even faster-paced tomorrow – learn how brands are expected … Continue reading "What 30,000 Consumers and 20 Experts Tell Us About the Next Decade"

In this episode, recorded at Advertising Week New York last fall, we join the multifaceted Emily Ratajkowski to hear more about how she’s tackling her latest venture: a candid, provocative and timely podcast with Sony Music. Ahead of the show’s November premiere, the team behind the podcast discussed how it all came together and why … Continue reading "Talking Podcasts – Emily Ratajkowski’s New Era in Audio"

Thank you for listening to Uncommon Thinking. In this final episode for the year, featuring our most popular session from Advertising Week New York 2022, you’ll learn from Target, VICE and renowned actress Tabitha Brown on how brands can generate commerce in a meaningful and repeatable way by investing in creators while focusing on the … Continue reading "Culture and Community Drives Commerce"

Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms. Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle … Continue reading "Building a More Unified TV Experience for Advertisers and Audiences"

In this episode of Uncommon Thinking, taken from our popular AWAdvance webinar series, we join Tim Edmundson, Director of Content & Research at MNTN, as he puts a magnifying glass on next year’s biggest and potentially unseen challenges. Tim will reveal must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, … Continue reading "Changes, Challenges and Connected TV: What Awaits Brands in 2023"

With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with video production. Learn all of this and more in this episode, recorded earlier this year with our partners at QuickFrame as part of our AWAdvance … Continue reading "How to Streamline Video Production Without Sacrificing Scale"

As the creator economy continues to evolve, the way brands partner with them is developing in exciting ways too. In this special creator-focused panel from Advertising Week New York 2022, three powerhouse creators discuss with Meta how they build community in the social sphere, how brands can work with creators to navigate cultural shifts, and … Continue reading "The Creator Connection: The Evolution of Brand Building"