Uncommon Thinking

Brand mascots — we know ‘em, we love ‘em and it’s no secret that brand mascots are taking social by storm. The way brands leverage mascots has evolved — they’ve been able to unlock new functions and “lives” online. With these personas entering the social media space now more than ever, marketers need to know what goes into creating a strong digital presence for their own mascots. Hear from some iconic brands as they discuss best practices for bringing your brand’s mascot to life on social media.

In this episode of Uncommon Thinking, recorded live at Advertising Week New York, panelists discuss the opportunity for brands to leverage AI in their growth marketing operations.

They’ll also discuss how incorporating AI can optimize your creative processes, resulting in higher production output without a higher budget. This session is for anyone ready to take their marketing to the next level with AI-based solutions.

Measuring TV audiences used to be really simple. Now it’s a hot mess. From linear TV, to catch-up, FAST channels and subscription streaming apps — it’s a TV nightmare for marketers.

Industry changes are unfolding that impact advertisers’ ability to reach engaged, relevant audiences. Amidst these changes, some brands are turning to streaming media to help reach consumers discover products they might love by using retail media and insight-driven technology. In this panel, taken from Advertising Week APAC 2023, we’ll hear from leading brands and media partners on how they’re successfully connecting content to commerce to drive business growth.

Real relationships are among the most significant connections we can have, especially with our closest friends and family. They provide a sense of belonging and joy.

Theoretically, creativity is an economic multiplier that can boost business and drive sales and make money. Easy, right? But then when it comes to paying for it, it all gets a bit more complicated.

This session, from Advertising Week APAC 2023, opens up a dialogue about the value of creativity, and how it’s perceived in marketing departments and agencies. What’s really affecting marketers’ budgets? And what’s the impact of treating creative as a cost rather than an investment?

With the Women’s World Cup creating further excitement around Women’s Sports, the Rugby World Cup later in the year and Football continuing to grow in popularity, many advertisers are looking to capitalise on Sport’s major tentpole moments. In this session from Advertising Week Europe 2023, our panel shares their own experiences and recommendations around how brands and content owners can successfully cut through with high-impact storytelling in Sport, to engage audiences at scale — at a time when sport consumption is changing more than ever.

Looking for the secrets to success? Well, these Future Is Female nominees are ready to share theirs. In this session, recorded at Advertising Week Europe 2023, leaders from across the industry share details on their personal journeys, challenges they’ve overcome, and how they continue to innovate and evolve and more. This thought-provoking discussion is sure to leave you feeling inspired and empowered.

In the grand theatre of branding and marketing, artists play an essential role as narrators, breathing life into brands through their palette of creativity and transforming ordinary campaigns into compelling visual symphonies that sing directly to the hearts of consumers.

David Stanley Hewett is one of the most well-known foreign artists in Japan. This exciting session from Advertising Week Asia promises a peek behind the curtain into David’s distinctive approach to brand storytelling.

The world of advertising has evolved dramatically over the past few decades. From the early days of print and radio ads to the modern era of digital and social media marketing, the industry has undergone significant transformations. It’s worth asking whether the Golden Age of Advertising is over.

In this lively debate from Advertising Week Europe 2023, two teams will argue for and against the motion “This House Believes The Golden Age Of Advertising Is Over.” The teams will present their arguments on whether the advertising industry is still a fun industry and if it has lost its creativity. They will examine the evolution of the industry and explore the challenges and opportunities that exist in the present day.