<p>In a year where 71% of marketers say demonstrating the value of marketing to the CEO and CFO will be extremely challenging in the coming 12 months, we took the opportunity ask the industry’s best and brightest marketers at Advertising Week Europe 2022 how to create a culture of marketing effectiveness.</p>

In a year where 71% of marketers say demonstrating the value of marketing to the CEO and CFO will be extremely challenging in the coming 12 months, we took the opportunity ask the industry’s best and brightest marketers at Advertising Week Europe 2022 how to create a culture of marketing effectiveness.

Building A Culture Of Marketing Effectiveness

Disruption, reinvention, pushing the boundaries – these are the currency of advertising, marketing and modern business, and traits possessed by guests interviewed on the Advertising Week stage. Hear thought provoking ideas – from former heavyweight boxers to pop stars and cinematic legends – through people having an outsized impact on our world.

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Building A Culture Of Marketing Effectiveness

Building A Culture Of Marketing Effectiveness

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