Today’s modern TV ecosystem has largely been built in silos as legacy media companies and newer streaming platforms have amassed content, technology and audiences independent of one another. This has worked in favor of a few platforms.

Nielsen’s State of Play report found that 64% of streaming viewers expressed a desire for an aggregated bundle to make selecting content easier. This panel from Advertising Week New York 2022 explores how standardization around measurement, ad quality and other rules of engagement will help create a streamlined path forward.