What if you could create one coaching program that becomes the cornerstone of your business — the thing you’re known for, that clients immediately recognize, and that keeps generating revenue year after year?

That’s exactly what happened for me when I built the Business Building Bootcamp (BBB) — my flagship, one-year business-building program for coaches. In this episode, I’m pulling back the curtain on how and why I created it, the lessons I learned along the way, and how you can tell if you’re ready to design your own signature course.

I’ll take you back to year 10 of my coaching career, when my practice was already full and I was focused on burnout, alcohol, and life transitions for professional women. Out of the blue, coaches from my latest certification class started coming to me for help building their businesses. Their training had promised business-building support, but the reality fell short — and they saw me as someone who was actually doing it successfully.

At first, I took them on 1:1. But soon, I was booked to the max, it was too expensive for many of them, and — maybe most importantly — I couldn’t give them the community they were craving. That’s when the BBB was born: a combination of an online course library, live coaching support, monthly expert masterclasses, and a 24/7 peer community.

In this episode, I share:

If you’ve been feeling the pull to create something bigger than your current 1:1 work — something scalable, sustainable, and uniquely you — this episode will give you the clarity you need to get started.

And if you’re ready to skip the trial-and-error phase and actually build your course with my help? That’s exactly what my Coaching Course Creator (CCC) is for. It’s my 8-week guided process to help you nail your niche problem and promise, structure your content, and create a course you can confidently launch.

Links & Resources:

👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House :  www.wendymccallum.com/bbb

 👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/

🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop