Pierer Mobility Group (PMG), the parent company of KTM is struggling. Mark, self identified orange koolaid drinker, joins me again to talk about KTM's challenges, and what some of the paths forward need to be. In the second hour we also talk about pros and cons of the "direct to consumer" business model as it relates to motorcycles.

Fixing KTM article:

https://motoadventurer.com/2024/11/25/fixing-ktm-rebranding-pierer-mobility-group/

Episode Art: Mark Scherrens