🎧 Digital Marketing Made Easy Episode 95: Why Commercial Intelligence Separates Marketers from Leaders

Welcome back to Digital Marketing Made Easy — the podcast where we break down what actually matters in digital marketing right now, what’s shifting in 2026, and how to build a career and earning potential that keeps accelerating.

In today’s episode, we’re talking about something most marketers aren’t taught early enough: Commercial intelligence. Because here’s the truth: Marketing skills might get you hired.

Commercial intelligence gets you promoted. Commercial intelligence isn’t just understanding metrics.

It’s understanding:

• Revenue
• Profit margins
• Customer lifetime value
• Cost of acquisition
• Forecasting
• Financial impact 

It’s knowing how marketing connects to money. And in 2026, that connection is everything. In this episode, we explore:

• The difference between reporting activity and reporting impact
• Why engagement metrics don’t impress leadership rooms
• The language CEOs and boards actually care about
• How commercial awareness increases influence and authority
• Why financially fluent marketers command higher salaries
• How understanding growth mechanics unlocks consulting and business opportunities

Because here’s what separates a marketer from a leader:

A marketer says:
“We increased engagement by 35%.”

A leader says:
“That engagement translated into a 12% conversion lift and £240,000 in revenue.” One reports activity.

The other reports impact. And impact drives influence. We also unpack why commercial intelligence is embedded into professional digital marketing qualifications — not as finance theory, but as a strategic lens for understanding performance, planning, forecasting, and growth.

This is a core reason why so many marketers who develop commercial intelligence move into £60K, £80K, £120K+ roles.

• Leadership positions
• Consulting
• Or authority-led digital businesses Because they’re no longer seen as a cost centre —they’re seen as a growth driver. 

If you want to be taken more seriously, move into leadership, or increase your earning potential — this episode is essential listening.

Marketing gets attention.
Commercial intelligence gets authority.
Authority gets influence.

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