In episode five, Katie aims to find out what internal communications can learn from external communications. So she sits down with ‘mister public relations’, Stephen Waddington.

UK managing director of the digital marketing agency Metia, ‘@wadds’ is a hugely prominent voice in the comms world. A former president of the Chartered Institute of Public Relations with 22k followers on Twitter, he writes an award-winning blog and has written eight books on marketing and PR.

Katie and Stephen discuss online echo chambers, the impact of artificial intelligence, and The Cluetrain Manifesto, a lesser-known but prophetic book examining the impact of the internet on communication long before the invention of Facebook, LinkedIn and Twitter.