Social influencer marketing is a new and rapidly growing means of getting your message out to your audience. It’s changed the face of advertising and has everyone from up-to-the-minute ad agencies to age-old regulatory bodies desperately trying to catch up.

So, what is it exactly? What’s its significance on the media landscape? And what can internal comms learn from it?

In episode nine, Katie meets Harry Hugo, co-founder of social influencer marketing agency The Goat Agency, to find out.

In just three years Goat has grown to an agency of 120 employees in four offices around the world. They work on seven-figure influencer deals with clients such as Lidl, Adidas, New Look, and KFC. And it’s a young team – Harry is just 24; he founded his first company when he was 16.

Katie had Harry discuss the role of advertising today, the importance of telling authentic stories to build meaningful connections with an audience, criticisms and concerns – especially in regard to mental health, and why Harry thinks IC teams should be creating their own internal social influencers.