AdExchanger

Episode 10 - The Trade Desk CEO Jeff Green


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Four months after its IPO, The Trade Desk is valued at $1.1 billion. The company is now using the $90 million raised by the offering to grow in areas like mobile, TV/video, private deals and global expansion. In this interview, Green holds forth on the company's strategic focus on buy-side customers - particularly agencies - and the future of programmatic business models, among other topics.  

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