In this episode, David Sylvan, Brian Rothstein and Duane Mancini discuss why Brian wanted to get into innovation, how UH Ventures got it start, the SPICE filter they apply, who uses, who benefits, who buys, who measures, and why selling into healthcare is so hard, what are the non-starters before they will work with a company, why journey mapping for a device is so important, and so much more.David Sylvan LinkedInBrian Rothstein LinkedInUniversity Hospitals Ventures WebsiteProject Medtech WebsiteDuane Mancini LinkedInProject Medtech LinkedIn