It's Episode 100 of the Echo Chamber! Or is it? Either way, Alex Malouf of IABC and P&G joins the show to discuss the key themes that have emerged from the podcast's 4+ years of existence, including agency integration, ethics and PR convergence with marketing. In conversation with Arun Sudhaman, the duo also offer up some random PR predictions for the Echo Chamber in 2018, looking at such areas as PR creativity, agency infractions and holding company growth.