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Episode 101: How DraftKings Built The Best US Sportsbook App
Host Brad Allen is joined by EKG's product testing team Jimmy Neilly and Danny McCarthy to discuss their 2H25 sportsbook testing run, including:
- How DraftKings pulled clear at the top of the rankings
- Whether testers are responding to FanDuel's Your Way parlay feature
- Why bet365 slipped two spots
The app rankings are available for purchase here.
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By Eilers & Krejcik Gaming
5
1010 ratings
Host Brad Allen is joined by EKG's product testing team Jimmy Neilly and Danny McCarthy to discuss their 2H25 sportsbook testing run, including:
- How DraftKings pulled clear at the top of the rankings
- Whether testers are responding to FanDuel's Your Way parlay feature
- Why bet365 slipped two spots
The app rankings are available for purchase here.
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