Ep. 206 features Jason White, founder of TallyUp, a free-to-play global game show platform blending casual gaming, wagering mechanics, and the attention economy.
The TallyUp concept: a free-to-play, ad-supported PVP gaming platform where players can win real money without risking their own capitalHow exponential growth mechanics (inspired by childhood ping pong bets) shaped the core gameplay modelBuilding simple, “unbeatable” games that balance skill and chance while preventing bots and ensuring fairnessWhy TallyUp sits at the intersection of casual gaming, gamified marketing, and betting-adjacent experiencesSolving the “CAC bloodbath” in real-money gaming with a low-cost, global user acquisition strategyThe power of the attention economy and why attention, not money, is the true base currencyLaunching real-money wagering in ~100 countries and what this unlocks for monetization and scaleThe hybrid model: free global game show + optional real-money skill wageringB2B opportunities through branded tournaments for companies like Uber or AirbnbHow TallyUp enables large-scale, global competitions with real engagement (vs. traditional giveaways or sweepstakes)Lessons from failure, rebuilding, and the importance of patience and perseverance as a founderFundraising journey: from seed round to preparing for a $10M Series ASBC Americas First Pitch is back in Fort Lauderdale (June 9–11), bringing together some of the most exciting companies in real money gaming for a chance to win an exclusive prize package valued at $100,000.
Applications are now open. Submit your application before April 17th using this link: https://sbcevents.com/sbc-summit-americas/first-pitch/
Catch the video version of this episode here.
➡️ Jason White on Linkedin
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