Ep. 185 features Adam Rosenberg, co-founder of HandiGraphs, a betting analytics platform built by and for baseball fans.

Hear him discuss:

His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry

How a friendship in the Outlier Discord led to co-founding HandiGraphs with CJ Buskey

Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool

How HandiGraphs identifies edges using proprietary plate appearance metrics (30/60/90 PA splits)

Lessons learned from building a sticky, subscription-based product with near-zero churn

Why education and “over-teaching” users became central to their go-to-market strategy

Balancing side project and startup life — and what comes next for HandiGraphs in 2025

The role his podcast Dads Bet Baseball plays as both creative outlet and marketing engine

Common mistakes early-stage founders make in PR and how to tell a clear, differentiated story

Why Adam lives by the philosophy “Be helpful” — and how generosity and curiosity drive success in this industry

Catch the video version of this episode here.

Learn more 👇

➡️ Handigraphs website

➡️ Adam Rosenberg's socials

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 184 features Brian Birt, founder of Griddy, the fantasy football puzzle game bringing year-round engagement to sports fans.

Hear him discuss:

Catch the video version of this episode here.

Learn more 👇

➡️ Girddy website 

➡️ Brian Birt on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 183 features Tom Lemke, founder of Savage Tech, the world's first true gamified retention engine for the iGaming industry.

Catch the video version of this episode here.

Learn more 👇

➡️ Savage Tech website 

➡️ Tom Lemke on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 182 features Pranav Tadikonda from Pikkit, which is a social sports betting tracker that automatically aggregates bets, analyzes performance, and connects users through community and content.

Hear him discuss:

Catch the video version of this episode here.

Learn more 👇

➡️ Pikkit website 

➡️ Pranav Tadikonda on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 181 features Tony Ryan from Bet Caddy, which is building the ultimate sports remote to personalize and streamline the fragmented sports streaming experience.

Hear him discuss:

Catch the video version of this episode here.

Learn more 👇

➡️ Bet Caddy website 

➡️ Tony Ryan on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Video version of this episode can be viewed here.

Learn more 👇

Ep. 180 features Zach Wick from BtrBet, which is a SaaS platform offering a white-labeled tool stack for sports betting creators to manage content, engage audiences, and monetize their communities.

Hear him discuss:

• How legal sports betting in Ohio sparked his idea to build a personal betting tracker

Catch the video version of this episode here.

Learn more 👇

➡️ BtrBet website 

➡️ Zach Wick on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 179 features Ryan Murphy of SharpSports and Vijay Dewan from Pine Sports, who sit down to talk through their recent merger to form the new Pine Sports, a full-stack sports data and AI company serving both bettors and B2B partners.

Hear them discuss:

• The origin story and strategic rationale behind the Pine Sports and SharpSports merger

Catch the video version of this episode here.

Learn more 👇

➡️ Pine Sports website 

➡️ Vijay Dewan on Linkedin

➡️ Ryan Murphy on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 178 features Trent Hoerr from BullRush, which is a gamified platform offering multi-participant competitions using virtual currency with real cash prizes.

Hear him discuss:

• His early days as a professional runner turned prop trader during the 2008 financial crisis

Catch the video version of this episode here.

Learn more 👇

➡️ BullRush website 

➡️ Trent Hoerr on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

--

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

Ep. 177 is the official First Pitch preview episode, where we will meet the 5 startups selected to present at SBC Summit on September 18 in Lisbon, Portugal.

Sue Schneider, Co-founder of Defy the Odds, shares her perspective of the upcoming event, highlighting the global nature of this year’s competition with finalists representing 5 different countries across 3 continents, the evolution of First Pitch, and the opportunities for all startups at the Summit.

In this episode, you will hear from the five finalists:

AI Stats, Alexey Vorobey

Betpass, Bruno Barroso

ChatBet AI, Joshua Swerdlow

LiveDuel, Will Martin

Nandemo Draft Co., Keigo Namiki

SBC First Pitch brings together some of the most exciting startups within the betting and gaming industry to compete for a chance to win an exclusive prize package, valued at over €90,000 to assist in the winner’s development and growth plans.

The First Pitch event is hosted by BettingStartups.com's Jesse Learmonth.

Judges for the event:

Martin Collins from Soft2Bet

Lloyd Danzig from Sharp Alpha

Dee Maher from La Royale Group

Mark Phillip from Metabet

Andrew Reader from Velo Capital Partners

If you don't have a ticket for the event yet, use discount code BETTINGSTARTUPSVIP for $300 off your pass. Grab your ticket here: https://sbcevents.com/sbc-summit/ticket-options/

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.