Ep. 195 features Jonathan Baxandall and Gavin Puszczalowskyi, Co-Founders of Bettortainment, for a deep dive into live betting watch-alongs, sportsbook retention, and why most operators still underinvest in in-play engagement.
Jonathan’s decade-long career in iGaming, B2B data and acquisition teamsGavin’s 20+ years in radio broadcasting and early in-play content work with William HillThe origins of Bettortainment and why “live” is the most valuable moment to engage bettorsWhat a betting watch-along really is and why it’s more than just commentaryWhy retention consistently matters more than acquisition, yet remains underservedHow sportsbooks lose customers during live play and how to prevent itThe balance between data, entertainment, and betting prompts in live contentWhy community-driven engagement outperforms passive contentThe limitations of AI in live sports content and the importance of human reactionBettortainment’s white-label approach and making premium content accessible to smaller operatorsHow affiliates can use live content to drive engagement and differentiationBootstrapping the company, founder risk, and early startup realitiesWhy the 2026 World Cup represents a massive opportunity for live betting contentIf you don't have a ticket for the Next.io Summit in New York event yet, use discount code BETTINGSTARTUPS10 for 10% off your full event pass. Grab your ticket here: https://next.io/summits/newyork/
Catch the video version of this episode here.
➡️ Bettortainment website
➡️ Jonathan Baxandall on Linkedin
➡️ Gavin Puszczalowskyi on Linkedin
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