January 20, 2026

Ep. 194: Building skill-based wagering infrastructure w/ Noah Fulk from EWagers

26 minutes

Ep. 194 features Noah Fulk, Founder and CEO of EWagers, for a deep dive into building compliant, skill-based wagering infrastructure and the hard lessons learned from pivoting a gaming startup from B2C to B2B.

Hear him discuss:

Noah’s background as a lifelong gamer and the early inspiration behind Ewagers

The original B2C vision for peer-to-peer wagering and why the model ultimately failed

The pivotal decision to pivot from consumer-facing product to B2B infrastructure

What Ewagers does today, including payments, KYC, geofencing, and compliance tooling

The underestimated complexity of building regulated gaming infrastructure

Fundraising lessons, early structural mistakes, and navigating tougher capital markets

Why profitability doesn’t necessarily make scaling easier

The importance of advisors and experienced operators in avoiding costly errors

Key signals that confirmed the pivot to B2B was the right move

What’s next for Ewagers and the long-term vision for the platform

Catch the video version of this episode here.

Learn more 👇

➡️ EWagers website

➡️ Noah Fulk on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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