On today’s episode of the Craft Industry Alliance podcast we're talking about cross stitch with my guest, Jamie Chalmers, also known as Mr X Stitch. Jamie took up cross stitching fifteen years ago and he’s never looked back. Since establishing the Mr X Stitch website in 2008, he has been showcasing new talent in the world of textiles and stitch and has curated a number of stitch-based exhibitions in the UK and Ireland. Jamie is an accomplished and internationally exhibited artist in his own right, and the curator of PUSH Stitchery (affiliate link), part of a series of books published by Lark showcasing the work of contemporary embroidery artists from around the world.

Jamie is an active leader in the online stitch community and what he has dubbed ‘the new embroidery movement’. He loves introducing new people to the benefits of embroidery from a creative and wellbeing standpoint and is proud to be an ambassador for the craft.

Hear how Jamie first got interested in cross stitch and what it is about needlecraft in general that continues to enthrall him. Jamie has run a successful crowdfunding campaign on Kickstarter to launch his new magazine and he talks about how he approached that project. He also has over 30,000 followers on Instagram and gives us the details of his Instagram strategy. Mr X Stitch is a multi-contributor blog and Jamie explains how he runs a site like this. The site often features artwork with racy or politically controversial themes and Jamie explains how he filters what to include and what to reject. 

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Today's episode is sponsored by Needle and Foot, Fine Fabrics. This on-line fabric shop opened in January of 2017 with an ever-growing collection of modern fabrics. You will find a delightful collection of fabrics produced by Art Gallery Fabric, Andover and Windham Fabrics among others. Specializing in curated fat quarter bundles, Needle and Foot makes it possible to collect your favorite lines without breaking the budget. Bernadine Kringel, owner of Needle and Foot, treasures her customers and welcomes inquiries and requests. Let her help you put together just the right bundle! Use the coupon code WhileSheNaps15 for a 15% discount on your purchase (valid through the end of September 2017).

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.