In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including:

- What should you do when others are promising results?

- Which metrics should be used and avoided for expectation management?

- How can you manage expectations around zero-click results?

You can get the full transcription and links to resources at https://search.withcandour.co.uk