In this week’s episode, we’re joined by Market Veep’s Janelle McGrath to discuss the intertwined worlds of supply chain, marketing, and sales. We explore how aligning these departments can boost efficiency and customer satisfaction, and dive into strategies for maximizing visibility of new products and communicating sustainable practices effectively.

Come join us as we discuss the Future of Supply Chain.

Jennelle McGrath is the CEO of Market Veep, a marketing and sales agency. They host a podcast, “Finding Business Happy,” are a HubSpot Diamond certified and accredited partner, a two-time INC 5000 fastest growing company, an INC Best Workplaces winner, Certified Best Places to Work accredited, SBA certified woman-owned small business, two-time Netty Award for Boutique Agency of the Year and most Innovative Web Design, are an entrepreneur.com contributor and are members with over a half a dozen manufacturing associations.

Richard Howells has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

Nicole Smythe is a marketer, blogger, and podcaster in the Digital Supply Chain and ERP space at SAP. With a Master’s degree in Global Supply Chain Management and various field experiences, she hopes to bring a fresh, new perspective to the space with her active marketing contributions, focusing on topics like market trends, emerging technology, and the next generation of workers.  

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The post Episode 105: B2B Marketing and Manufacturing with Market Veep’s Jennelle McGrath first appeared on The Future of Supply Chain.