In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including:

- What is content mapping and why is it important?

- What are the common mistakes made with content mapping and keyword research?

- What tools are agencies using for keyword research and content mapping?

- Has AI changed and will it change these processes?

You can get the full transcription and links to resources at https://search.withcandour.co.uk