Sign up to save your podcasts
Or
Share Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year
The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest.
Mallory posits that virtual events, and any engagement institutions do, should be centered around the characteristics that define each student they engage with. Using data to fuel planning and follow up will be the differentiator, she believes, to facilitate student journeys that cater to students’ specific preferences and interests. Tune in for an idea-packed, entertaining, and practical episode on how to up your event marketing game.
If you’re curious to learn more about PlatformQ Education’s offerings, watch the Enrollify Exclusives Zach did with Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach here.
Are you planning on running a virtual recruitment event for your institution? Check out the free e-course we built with our partners at Unibuddy to learn the best practices for making your event unforgettable.
Learn more about this episode and about our sponsors in our show notes.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
View all episodes
By Mallory Willsea
4.8
2525 ratings
The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will need to assess their various engagement tactics and work to bring them all under one hood. On this week’s episode, Zach sits down with Mallory Willsea, Executive Vice President of Strategy and Operations at PlatformQ Education, to discuss the strategies and tactics that separate the best virtual events from the rest.
Mallory posits that virtual events, and any engagement institutions do, should be centered around the characteristics that define each student they engage with. Using data to fuel planning and follow up will be the differentiator, she believes, to facilitate student journeys that cater to students’ specific preferences and interests. Tune in for an idea-packed, entertaining, and practical episode on how to up your event marketing game.
If you’re curious to learn more about PlatformQ Education’s offerings, watch the Enrollify Exclusives Zach did with Gil Rogers, Executive Vice President of Strategic Partnerships, Marketing and Outreach here.
Are you planning on running a virtual recruitment event for your institution? Check out the free e-course we built with our partners at Unibuddy to learn the best practices for making your event unforgettable.
Learn more about this episode and about our sponsors in our show notes.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
More shows like Higher Ed Pulse
View all
RHAP: We Know Survivor
1,520 Listeners
HBR IdeaCast
166 Listeners
Pod Save America
87,226 Listeners
Up First from NPR
56,692 Listeners
The Higher Ed Geek Podcast
33 Listeners
We Can Do Hard Things
41,531 Listeners
The Higher Ed Marketer
49 Listeners
Confessions of a Higher Ed CMO — with Jaime Hunt
31 Listeners
The Application with Allison Turcio
13 Listeners
AI for U
7 Listeners
Using AI at Work: AI in the Workplace & Generative AI for Business Leaders
24 Listeners