Marketing Corner

Episode 105: The Spy Who Slacked Me - Inside the Deel vs. Rippling SaaSpionage Case


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What happens when startup competition crosses the line into corporate espionage?

This week we're diving into one of the wildest stories B2B SaaS has recently seen: Rippling’s lawsuit against Deel for allegedly running a covert spying operation inside their walls.

We will unpack:

  • A timeline of alleged espionage by a Rippling employee turned Deel informant
  • The (not so) sneaky Slack searches, pipeline theft, and employee poaching
  • The smoking gun that brought it all down
  • A bathroom showdown that would be funny if it wasn’t real

And what does Russia have to do with all this?

We also zoom out to ask:

  • Is this an isolated case, or just the tip of the SaaSpionage iceberg?
  • What can scaleups actually do to protect themselves from internal threats?
  • When does hypergrowth pressure push startups to bend - or break- ethical lines?

If you’ve ever thought, “That would never happen to us”, you need this episode.

Available wherever you get your podcasts 🎧

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Marketing CornerBy Jen Montague and Casper Rouchmann


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