Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollify’s recent Podcast Roadshow around New England, Zach sat down with Marcus to discuss the future of graduate enrollment management. 

Marcus talked a lot about incentive alignment.  Graduate education needs to be more agile, advanced degrees that meet the continually changing demands of today’s market need to be spun up quickly, but, in order to do so, you need faculty to be on board! 

So, in order to encourage faculty members to create new graduate programs in a timely fashion, institutions need to find ways to ensure departments that if they meet their enrollment goals, the department will be rewarded with more resources. 

Marcus also talked about how over the next few years, the infamous, looming 'Higher Ed Enrollment Cliff' will arrive and many institutions will likely turn to graduate enrollment to help make up for this loss in revenue. But, graduate enrollment management needs resources now to prepare for this moment. Waiting until the cliff hits hardest just might be too late.

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