This week, we discuss what could happen to DTC services Sling TV and DIRECTV STREAM if the planned deal for EchoStar to sell Dish to DirecTV gets approved. We also highlight the news that Skydance is in talks with the NFL to purchase the NFL Network and the latest on Diamond Sports Group's decision to release all but one of its MLB contracts in the hopes of getting approval for its bankruptcy reorganization plan. We detail Paramount Global’s decision to drop Nielsen as its main viewer measurement currency in certain instances, with Paramount saying that in some cases, Nielsen's fees already exceed the total advertising revenue of the network being measured.

We detail the misconceptions about Netflix and Amazon’s advertising businesses and discuss why Prime Video is expected to add more ad inventory to Prime Video while not changing its plans to have meaningfully fewer ads than linear TV and other streaming TV providers. Finally, we give out some numbers tied to the news that Comcast will deploy Qwilt’s open caching platform inside its network at hundreds of locations over the rollout, with the first locations going live in the next 1-2 months.

Thanks to this week's podcast sponsor: Integrated Digital Solutions

Podcast produced by Security Halt Media