Pricing power is one of the major things a brand gives you as an owner. But not right away. The power of a brand lies in the ability to raise prices at scale as costs increase without volume suffering much at all. Conversely, you can not slash your price to accelerate. In this episode,  I explain the math behind price inelasticity and how to obtain it.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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