EAM: Estate Agency Mastery with Chris Buckler

Episode 11 - Estate Agency Mastery with Katy Poore


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Katy Poore is a very experience agent who has just taken the leap into the self employed world. She starts with treating everyone like they have a £1,000,000 listing. Katy gives analogies of window cleaners, carpet fitters and postmen and treating them so well bu doing small things such as making them cups of tea By doing this you create an army “raving fans”. A group of people that know, like and trust you. They will use you when the time is right and as Chris affirms from his experience this works. These are the people that find out first if people are thinking of moving. 


Katy hits Chris hard with the next tip, which is that Chris and Katy have known each other a while, but she wasn’t 100% sure what he did. Therefore she didn’t join The Estate Agency as she has already made inroads with another model. Katy then goes onto highlight the simple act of texting WhatsApp grouped and really launching yourself and making sure everyone knows what you doing. Chris really dumbs home that you can’t be James Bond… a Secret Agent. From day one every single person in your world, and those who you haven’t met do. The conversation quickly turns to social media and how in the UK agents often don’t like mixing business and personal. Often, like clockwork, American agents will do two personal to one business posts which works well.


Katy offers the best bit of advice given so far one all the podcast - HAVE FUN. Our business is hard, and by being real, authentic and avenge fun it allows Katy to have fun whilst people see that see is being real. She highlights she isn’t corporate and that she treats social media the same as walking into a pub. Don’t yell out “who wants to sell their house”, but by engaging with people  and being honest, jokey and fun then you build trust.


Chris ends the episode by curve balling Katy with a question on mental health. He asks Katy how she ensures she gets to the end fo the day and when she witches off she is having fun. Katy highlights she still sees her friends for coffee, plays netball once a week and affirms that being an agent, especially as elf employed agent is very lonely. So surround yourself with a schedule that supports you, as well as people that support you. Katy really opens up about things that have impacting her mental health, but Chris probes her into how she got passed it. The conversation goes to putting things into perspective and releasing you can’t’t let one person or moment impact your reason why you’re doing this job. 

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EAM: Estate Agency Mastery with Chris BucklerBy chrisbuckler123


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