Born and raised on the right side of the Fen and far enough away from the smell of cabbages in Lincolnshire, Liz Genever grew up to be a significant driver of knowledge transfer in England.

A force of nature within AHDB Beef & Lamb for a number of years, she was key to helping get the Ram Compare and Challenge Sheep projects up and running; she was one of the first specialists to seriously talk about rotational grazing and she even set up a project that introduced Farmax to the UK. Anyone who has been to the Sheep Breeders Roundtable will be under no illusions that she might have organised it all.

She has recently left AHDB to start up on her own as an independent consultant.

An hour and ten minutes wasn't really enough but hope you enjoy it.