Committing to a plan is hard enough for many founders. But, if you don’t do an annual diagnosis well, you will lose much of the plan’s benefit. The point of planning and diagnosing is to understand WHY you did or did not hit your revenue target (or other topline goals).  This requires systematic disbelief in topline success. I call it pressure-testing, so you can ensure your ‘growth’ is not masking other problems (including misbehavior by your sales team). (Replay of popular 2022 podcast)

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

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