If your leads drop in summer or your Q4 pipeline looks magical - it's not random. Seasonality impacts B2B marketing more than most teams admit. So let's talk about it.

In this episode, we cover:

• What seasonality in B2B actually looks like

• How marketing performance shifts across the calendar

• Ways to align your campaigns with buyer behavior and timing

• Why adjusting your strategy by season isn’t optional

• And what does my wardrobe have to do with any of this?

Looking to improve campaign results year-round? Start by understanding the seasonality of your market!

If you've listened to this episode, you're in the top 1% (IYKYK).