It's one of the most sought after, and often misunderstood, positions in the marketing team: Product Marketing.

In this week's episode, we sit down with our favorite “Woo Girl”, and all around lovely human, Kamma Luise Rodian - Head of Marketing at UnitedFintech and Product Marketing master. Kamma shares her unique perspective on what Product Marketing really is, where it fits in the org, and why companies often expect too much from the role.

We cover:

• What is Product Marketing, Really? Kamma’s personal definition of PMM, how it’s evolved over her career, and common misconceptions (especially in startups). Plus, we tackle the big question: Should PMM sit in Marketing or Product?
  

• Building Product Marketing from the Ground Up: Learn how Kamma built PMM functions at AppFollow and United Fintech, her key focuses in the first 90 days, and the frameworks she swears by for GTM and strategic messaging.
  

• Strategy vs. Execution: Navigating the tension between high-level strategy and moving fast, correcting GTM missteps, and the critical role of PMM in pricing, packaging, and positioning.
  

• Leadership & Key Takeaways:Discover what great PMM leadership looks like in scaleups, the mistakes companies often make when hiring, and one thing Kamma wishes more founders understood about Product Marketing.

Plus, we wrap up with her hot take on Product Marketing that just might surprise you.

Whether you’re a founder, a marketer, or someone looking to understand Product Marketing better, this episode is packed with real-world insights and actionable takeaways.

Tune in and get ready to rethink what you know about Product Marketing.