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On this week's MyAgLife in Walnuts episode, California Walnut Board's Christine Lott talks reshaping the board's marketing strategy to resonate with younger consumers through influencer partnerships, values-driven messaging and emerging retail activations that position walnuts as a feel-good lifestyle food.
Supporting the People who Support Agriculture
Thank you to this month's sponsors who makes it possible to get you your daily news. Please feel free to visit their website.
The California Walnut Board - https://walnuts.org/
2025 Crop Consultant Conference - https://myaglife.com/crop-consultant-conference/
5
99 ratings
On this week's MyAgLife in Walnuts episode, California Walnut Board's Christine Lott talks reshaping the board's marketing strategy to resonate with younger consumers through influencer partnerships, values-driven messaging and emerging retail activations that position walnuts as a feel-good lifestyle food.
Supporting the People who Support Agriculture
Thank you to this month's sponsors who makes it possible to get you your daily news. Please feel free to visit their website.
The California Walnut Board - https://walnuts.org/
2025 Crop Consultant Conference - https://myaglife.com/crop-consultant-conference/
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