In this episode of The Internal Comms Podcast, host Katie Macaulay welcomes Jeremy Connell-Waite, Global Communications Designer for IBM, an acclaimed speechwriter and storyteller, and a performance coach for senior executives.

In this fascinating conversation, which will challenge everything you thought you knew about storytelling, Jeremy guides Katie through the concept of storytelling design – the process of drawing speeches and stories, not writing them. It’s an approach that seeks to connect on every level from the get-go.

Jeremy dives into what storytelling really is, what sets the true greats apart and how internal comms pros can change the world in 1,000 seconds (about the length of time you take for your morning coffee break). As you’ll see in our featured links, there’s stacks of inspiration to draw from, as Jeremy unpacks the genius of everyone from Aaron Sorkin to Obama’s former speechwriter, Terry Szuplat.

This is a tale of how storytelling is harder skill than you think.

As always, share your thoughts on this or any other episode of The Internal Comms Podcast using the hashtag #TheICPodcast. And thanks for listening.