Sign up to save your podcasts
Or
Share Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 1174: Navigating Growth with a Fractional CMO Model with Draye Redfern
Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts.
In this episode of Sharkpreneur, Seth Greene speaks
with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth.
Key Takeaways:
→ The benefits of using a fractional CMO to bridge gaps in marketing expertise.
→ How minor adjustments in marketing can drive profound business growth.
→ The importance of understanding KPIs and high-level strategy in marketing.
→ How fractional leadership brings both strategy and accountability to a business.
→ The challenges and rewards of transitioning from full-service agencies to
fractional support.
Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional
CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials.
Connect With Draye:
Website
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Kevin Harrington & Seth Greene
4.9
101101 ratings
Discover how a Fractional CMO can unlock your business's growth potential by providing high-level strategy and streamlining marketing efforts.
In this episode of Sharkpreneur, Seth Greene speaks
with Draye Redfern, CEO and founder of Redfern Media. He shares his insights into the changing role of fractional leadership in marketing. After facing the challenges of running both an agency and a CMO service, Draye explains how fractional CMOs help businesses improve their marketing efforts while giving owners the ability to stay in control and promote growth.
Key Takeaways:
→ The benefits of using a fractional CMO to bridge gaps in marketing expertise.
→ How minor adjustments in marketing can drive profound business growth.
→ The importance of understanding KPIs and high-level strategy in marketing.
→ How fractional leadership brings both strategy and accountability to a business.
→ The challenges and rewards of transitioning from full-service agencies to
fractional support.
Draye Redfern is the CEO and founder of Redfern Media, a marketing and consulting agency that helps businesses redefine their marketing approach with systematized processes and automations, turning prospects into loyal clients and brand ambassadors. He also founded Fractional
CMO, which provides executive-level marketing strategies and resources without the cost of a full-time marketing director. Over the past decade, Draye has assisted clients across various industries, including top Instagram travel accounts, personal development psychologists, and SharkTank entrepreneurs. During the COVID-19 pandemic, his success led him to create the Recession Flywheel™, a 7-step framework that helps businesses improve their mindset, security, offer, team, marketing, sales, and financials.
Connect With Draye:
Website
Learn more about your ad choices. Visit megaphone.fm/adchoices
More shows like SharkPreneur
View all
The Ben Shapiro Show
153,292 Listeners
Lifetime Cash Flow Through Real Estate Investing
1,407 Listeners
The Game with Alex Hormozi
4,388 Listeners
Disruptive CEO Nation
18 Listeners
Grow Your Business and Grow Your Wealth
13 Listeners
The Whinypaluza Podcast
52 Listeners
The Confident Retirement
4 Listeners
Registered Investment Advisor Podcast
3 Listeners
Dan Kennedy's Magnetic Marketing Podcast
161 Listeners
Legacy Leaders
2 Listeners
Your Life Your Legacy
4 Listeners
Victim to Victory: Triumph Over Tragedy
2 Listeners
Great Decisions, Incredible Lives
3 Listeners
Better Business, Better Life
2 Listeners
Secrets to Selling Your Business
0 Listeners
Success Strategies for Dental Practice Owners
1 Listeners
WNY Entrepreneurs Unleashed
3 Listeners
Future Fit™ with Regan Robinson
0 Listeners
Navigating H.O.P.E.
4 Listeners
Jet Setting Wealth Advisory
0 Listeners