WNY Entrepreneurs Unleashed

Tom Cullen, a seasoned entrepreneur with a varied background in trading and business, began his career navigating significant market shifts and the move to electronic trading on the options exchange floor in Chicago. His entrepreneurial journey, shaped by his experiences and evolution as a business owner, places great emphasis on the simplification of processes and the implementation of incremental changes to enhance overall performance. Influenced immensely by his membership in the Entrepreneurs' Organization (EO), his focus shifted from becoming entangled in day-to-day operations to designing a business and life that truly fulfilled his aspirations. This transformation led to a more purpose-driven approach, evidenced in his efforts to rejuvenate not only his local region but the entire world. Cullen's counsel to budding entrepreneurs underscores the importance of unwavering optimism and persistence in overcoming obstacles and reaching success.

Here’s what to expect this episode:

• Continuous learning from others is crucial for entrepreneurial success.

• Active seeking of knowledge and applying lessons contribute to growth.

• Establishing support centers can drive economic development in communities.

• Balancing multiple ventures and personal life requires dedication and prioritization.

• Combining personal goals with business ventures can lead to positive impact.

• Maintaining relentless optimism is key to overcoming setbacks in entrepreneurship.

Connect with Tom Cullen:

https://www.linkedin.com/in/thomascullen/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Brian Brault is a respected entrepreneur, leadership trainer, and corporate retreat facilitator, having headed a successful company to the Inc. 500 list, managed a team of 300 employees, and served as global chairperson of the Entrepreneurs' Organization. Having started his entrepreneurial journey from a young age, Brault's views on entrepreneurship emphasize self-discovery, growth, and purpose. His experiences, such as selling a majority stake in his business and transitioning away from his CEO position, have influenced his belief in the importance of self-belief, risk-taking, and mentorship in entrepreneurial journeys. His own transformation from a conflicted business partnership to finding fulfillment in aiding others has shaped his perspective that entrepreneurship is about personal growth, resilience, and crafting a meaningful career that aligns with one's values. Through his work with Legacy of Significance, he embodies these principles, striving to empower and develop leaders within organizations.

Here’s what to expect this episode:

• Starting entrepreneurial ventures at a young age can set one on a path of business acumen and responsibility.

• Transitioning from a specialized cleaning company to a total facility service company was sparked by building relationships and embracing new opportunities.

• Empowering leaders to take ownership of their roles and responsibilities within an organization is crucial as a business scales.

• Segmented Business Growth Strategy involves dividing a company into separate divisions to empower leaders, relieve pressure on the founder, and facilitate sustainable growth.

• Entrepreneurs often find support from mentors, spouses, faith, and organizations like EO.

• Transitioning to starting a company involves recognizing the need for change and aligning personal values with business goals.

• Brian Brault shares his journey from selling a majority stake in his business to pursuing his passion project of leadership development and training.

Connect with Brian Brault:

 https://www.linkedin.com/in/brian-brault/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Nicolle Overkamp, an accomplished MBA, CHFC, and CDFA, is renowned for her significant contributions towards empowering women in finance. As the author of "Certified Money Bitch", Overkamp strongly advocates for women to seize control of their financial destinies, stemming from her leadership as the president of Wilcox Financial Group. Her perspective on empowering women in finance is deeply rooted in providing education, mindset coaching, and support to help women navigate their financial future. Recognizing the gaps in traditional financial planning services, Overkamp has developed innovative money coaching programs tailored specifically for women. Her ultimate goal is to bridge the gender disparities in finance, and she does this through offering approachable education programs, business coaching for female founders, and using her platforms to inspire and encourage women to believe in their worth and capabilities.

Takeaways:   

• Nicholle Overkamp offers financial coaching and education programs focusing on mindset, accountability, and basic systems for building a strong foundation for financial planning.

• Her goal is to empower women to take control of their financial future through online courses and her book titled 'Money Bitch'.

• Overkamp provides business coaching programs for female founders to address challenges and increase profits without burning out.

• Her journey from witnessing her mother's struggles as a single parent to becoming a successful entrepreneur showcases the empowering transition to entrepreneurship.

• Overkamp emphasizes the importance of overcoming challenges such as self-doubt, seeking help, and investing in coaching and mentorship for personal and professional growth.

• Continuous learning through audiobooks is crucial for personal development, business growth, and mental well-being according to Overkamp.

Connect with Nicolle Overkamp:

https://www.linkedin.com/in/nicholleoverkamp/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Justin Francisco's entrepreneurial journey is an inspiring tale of transformation and growth, beginning from his roots in computer programming and evolving through his passion for sales and people-oriented roles. His first successful venture, the League of Rochester, showcased his marketing and event organization skills and laid the groundwork for his current enterprise, Up Sender Email Management, which has impressively generated $5 million in revenue within just two years. Francisco attributes much of his success to a shift in mindset—prioritizing relationships and values over mere financial gain—which has brought him greater clarity, reduced stress, and a more fulfilling professional path. Drawing inspiration from thought leaders like Napoleon Hill and Vern Harnish, he emphasizes the importance of networking, treating everyone with respect, and maintaining a work-life balance, as he plans to strategically pause for family time before scaling Up Sender to $50 million in revenue.

Here’s what to expect this episode:

• Having a clear vision and dogged persistence are crucial in achieving success

• Relationship-building and networking are instrumental in entrepreneurial endeavors

• Valuing relationships with key connections drives business growth and success

• Seeking opportunities for growth and leveraging resources are key to scaling a business

• Work-life balance and strategic planning are important for business growth

• Taking intentional breaks to recharge can lead to professional success

Connect with Justin Francisco:

https://www.linkedin.com/in/justinfrancisco/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Trevor Buccieri embarked on his entrepreneurial journey after feeling constrained by the limitations of his teaching career, inspired by his father's entrepreneurial spirit. Despite facing significant financial challenges, Trevor avoided bankruptcy thanks to government relief and the invaluable support from various entrepreneurial forums. His dedication to continuous learning and wellness habits have been pivotal in his long-term success. Driven by a desire for personal and professional growth, Trevor's innovative approach to wellness and his emphasis on understanding gender differences in self-investment have set his business apart in the competitive wellness industry.

Here’s what to expect this episode:

• Preparation is crucial in managing business growth and expansion to avoid financial strain.

• Hiring to fill weaknesses and focusing on continuous learning leads to a more sustainable business model.

• Women prioritize emotional benefits and self-esteem improvements in self-investment, while men focus more on financial costs.

• Adaptation and resilience are vital during challenging times like the COVID-19 pandemic for business success.

• Writing books can establish credibility and trust with prospects, showcasing expertise and authenticity.

• Innovation in the wellness industry can set businesses apart by offering unique programs focused on taste-centered clean eating.

• Developing and implementing unique treatment methods can differentiate a business from competitors and deliver exceptional results.

Connect with Trevor Buccieri:

https://www.linkedin.com/in/trevor-a-buccieri/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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David Searns grew up deeply embedded in an entrepreneurial ecosystem, with his family's business endeavors shaping his early years and career trajectory. Having played a pivotal role in computerizing his parents' temporary staffing company during his high school years, he later contributed significantly as the director of marketing for a staffing service in western New York, experiences that solidified his entrepreneurial ambitions. David believes that an entrepreneurial mindset involves taking control of one's own destiny and adapting to market needs, even if it means challenging established norms. At Haley Marketing, where he champions values like transparency, integrity, and communication, David exemplifies the entrepreneurial spirit by maintaining personal connections with clients and constantly evolving to stay ahead in the business world, a perspective he shares through the Smart Ideas Weekly newsletter.

Here’s what to expect this episode:

• Growing up in a family involved in a temporary staffing company shaped David Searns' approach to business and entrepreneurship.

• David Searns believes in finding solutions and adapting to challenges to make something succeed.

• Implementing structured business models and productizing services has been crucial for Haley Marketing Group's growth strategy.

• Technological advancements in marketing have played a vital role in Haley Marketing's growth and success.

• Future episodes of 'western New York entrepreneurs unleashed' will feature a diverse lineup of successful business owners sharing their insights and experiences.

• David Searns hands over hosting duties to Roy, marking a significant shift in the show's dynamic.

Connect with David Searns:

https://www.linkedin.com/in/davidsearns/

Connect with Roy Meares:

Roy Meares | LinkedIn

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Martin Vidal, the founder and CEO of Trusted Nurse Staffing, has championed a unique, personalized approach to healthcare staffing since co-founding the company in May 2008. With a firm belief that consistency and perseverance are essential for business success, Vidal has navigated significant challenges, including a recession and his business partner's illness, by focusing on strong client and nurse relationships. Under his leadership, the company has grown by deliberately reinvesting in the business and building a strong management team that complements each other's strengths, fostering a positive company culture. This dedication to personalized attention, robust partnerships, and community service through the Trusted Gives Foundation has been pivotal to Trusted Nurse Staffing's substantial growth and notable presence in the industry.

Here’s what to expect this episode:

• Martin Vidal faced challenges such as navigating through the recession, dealing with his partner's illness, and overcoming staffing difficulties to achieve success in his business.

• Martin Vidal's company experienced significant growth post-recession, with revenue increasing from $99 million to $199 million in just one year, along with doubling in size in terms of internal employees.

• Strong partnerships with suppliers and vendors are critical for a company's success. Vidal emphasizes the importance of these relationships, particularly in areas like financing, to maintain business continuity.

• Trusted Gives Foundation was established in response to a tragic shooting in the neighborhood near their offices, prompting the desire to give back to the community.

• Trusted Nurse Staffing has expanded into locum tenens, creating a new division named Trusted Locum Staffing. This division supplies doctors to facilities nationwide, utilizing their existing network and responding to the increasing demand for temporary physician staffing.

• Martin Vidal has integrated technology into the recruitment process, offering more job visibility and a concierge experience post-COVID.

Connect with Martin Vidal:

https://www.linkedin.com/in/martinvidal/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Stas Balanevsky, a dedicated EOS Implementer with extensive experience in launching and growing businesses, particularly in the medical products industry and internet traffic companies, emphasizes the critical role of the Entrepreneurial Operating System (EOS) in achieving business success. Stas, who has demonstrated remarkable resilience and adaptability throughout his career, believes that entrepreneurs must leverage a structured operating system like EOS to ensure smooth operations and effective decision-making. Highlighting the importance of peer support and mentorship, he advocates for the benefits of groups like the Entrepreneurs' Organization (EO) in accelerating growth and learning from others' experiences. Stas also stresses the significance of maintaining a focused niche to avoid diversions that can hinder business momentum, drawing from his own experiences and the transformative learning gained from programs like the Entrepreneurial Master’s Program (EMP) at MIT.

Here’s what to expect this episode:

Connect with Stas Balanevsky:

https://www.linkedin.com/in/stasbalanevsky/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Tricia Marsherall is a dedicated entrepreneur and the driving force behind Marshall Partners, a business she has skillfully navigated to success. Reflecting on her entrepreneurial journey, Tricia emphasizes a blend of personal and professional fulfillment, valuing the balance between growing her business and spending quality time with her family. Her strategic investment in relationships, professional expertise, and intentional time management has allowed her to prioritize what matters most, including her passion for business ownership and making a difference in the world. Tricia's journey, influenced by her family's entrepreneurial spirit and her involvement with the Entrepreneurs' Organization, highlights her commitment to growth, excellence, and the pursuit of personal and professional development.

Here’s what to expect this episode:

• Family influence and early entrepreneurial experiences played a significant role in shaping Tricia Marsherall's journey to becoming an entrepreneur.

• Tricia's company, Marshall Partners, specializes in outsourced data management for nonprofits to address turnover and content management challenges in fundraising.

• The strategic shift in Tricia's business model during the pandemic led to explosive growth by offering virtual fundraising events and database services remotely.

• Joining the Entrepreneurs' Organization (EO) provides individuals with valuable opportunities for growth, networking, and building relationships with like-minded peers.

• Balancing motherhood with running a fast-growing company, Tricia emphasizes the importance of effective time management and delegation to maintain work-life balance.

• Tricia Marsherall emphasizes the importance of continued growth, finding good people, and crafting a vision for personal and professional development in her entrepreneurial journey.

Connect with Tricia Marsherall:

https://www.linkedin.com/in/tricia-marsherall/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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Seth Greene is a serial entrepreneur and the founder, president, and CEO of Market Domination, recognized as the foremost expert in the United States on scaling businesses through strategic joint ventures. Greene advocates for a performance-based compensation system, transitioning from flat fees to percentage-based revenue models to maximize revenue and align incentives with clients. His innovative strategy involves creating networks of 50 centers of influence, referral partners, joint venture partners, and affiliates to drive growth over a 50-week period, a method he terms "coopetition." Co-hosting the 'Sharkpreneur' podcast with Kevin Harrington, Greene emphasizes the importance of relationship building and innovative presentations, drawing from his own experiences to teach entrepreneurs how to effectively connect with ideal partners and promote their businesses.

Here’s what to expect this episode:

• Seth Greene is known for scaling businesses through strategic joint ventures and 'coopetition.'

• LinkedIn marketing hack involves creating new positions to increase distribution and generate leads.

• Performance-based compensation systems, like the Strategic Pricing Model, can increase passive income and value to clients.

• The 'Sharkpreneur' podcast hosted by Seth Greene and Kevin Harrington features successful entrepreneurs discussing scaling companies.

• Seth Greene pitched his digital marketing services to Kevin Harrington using a shock and awe box, leading to a business alliance.

You can connect with Seth Greene on LinkedIn and visit his company website to explore his expertise in scaling businesses.

Connect with Seth Greene:

https://www.linkedin.com/in/sethgreene/

Connect with David Searns:

https://www.haleymarketing.com/team/david-searns/

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