What do playing pro basketball, serving in the White House during Watergate, and leading billion-dollar companies have in common? Warren Rustand reveals the timeless principles that shaped his extraordinary life—and how you can apply them too.

In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Warren Rustand—former White House Appointments Secretary under President Gerald Ford, bestselling author of The Leader Within Us, and a leadership legend in EO, YPO, and beyond. From growing up on a farm to navigating the corridors of power and building multi-billion dollar businesses, Warren shares the disciplines, values, and mindset that have defined his journey. Whether you’re an aspiring entrepreneur or a seasoned executive, this episode offers hard-won wisdom on resilience, vision, and what it means to live a life of significance.

Key Takeaways:

→ How there are three core principles that every entrepreneur should know, and what they are.

→ Why clarity of vision is the most underrated asset in business – and how to align your team around it.

→ How intentional leadership helps build culture, scale teams, and weather turbulent times.

→ How to navigate the inevitable business cycles with resilience and strategic foresight.

→ What every founder needs to understand about leadership post-COVID – and how to grow in a changed world.

Warren Rustand is a visionary leader, entrepreneur, and former White House official who brings decades of insight into business, leadership, and purpose-driven living. A former NBA draftee and Academic All-American at the University of Arizona, Warren served as Appointments Secretary to President Gerald Ford. He’s led multiple companies, including a $2.1B organization, and serves as Dean of Learning for the EO Global Leadership Academy. A husband, father of seven, and grandfather of nineteen, Warren is passionate about inspiring the next generation of entrepreneurs through clarity, discipline, and values-driven leadership.

Connect With Warren:

Warren Rustand

Facebook

LinkedIn

Learn more about your ad choices. Visit megaphone.fm/adchoices