Erick and Rich discuss Treeline, a new kind of venture capital-backed MSP with interesting implications for the competitive landscape, as well as tips for driving more business with clients by clarifying your value proposition. Then they’re joined by Michael Crean of SonicWall for a look at the interesting and sobering results of the company’s 2026 Cyber Protect Report. And finally, one last thing: The most European robbery ever, and its amusing aftermath. 

Discussed in this episode:
Treeline Raises $25 Million to Reinvent IT ServicesSonic
Wall Reframes Annual Research Around SMB Protection Outcomes, Reveals the Seven Deadly Sins in 2026 Cyber Protect Report
Thieves steal 12 tons of KitKat bars in Europe chocolate heist
How a Massive KitKat Heist Turned Into Crisis PR Gold 

Some guests on this podcast are clients of Channel Mastered. Compensation plays no part in their appearance or the content of the discussion unless the episode they appear on is a “bonus episode” explicitly labeled as sponsored.