This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University’s Graduate School, to discuss his role as a catalyst for disseminating marketing best-practices to Directors of Graduate Studies. Walt’s admissions tips email series keep decentralized enrollment marketing teams at his school up to date on technologies, strategies, and low time commitment yet high return tips to increase enrollment numbers across programs. From Walt’s perspective, a solid knowledge of target market, competitors, and your own program’s selling points is a key foundation to any successful enrollment marketing strategy.  - - - -

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