Glowing Older

Episode 1:2 Robert Morison Shares Highlights from What Retirees Want: A Holistic View of Life’s Third Age


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The newly released What Retirees Want: A Holistic View of Life’s Third Age is the culmination of decades of research by Robert Morison and world-famous “Age Wave” expert Ken Dychtwald, Ph.D.  Join Robert (Bob), a renowned authority on the intersection of business, technology, and people management, as he discusses highlights of the book as they relate to the senior living industry. The book is a valuable compendium of retirees opportunities and challenges--a must-read for organizations wanting to better understand retirees in order to better serve them.

About Bob

Robert Morison is the Senior Advisor with Age Wave and Lead Faculty with the International Institute for Analytics. He has worked with hundreds of major organizations across industries to help them capitalize on the business potential of information technology, business analytics, and progressive management practices. He has written or edited more than 250 research reports and management guides. And he has contributed to a variety of executive programs for Chief Information, Technology, Human Resource, and Marketing Officers, as well as senior executives generally. 

He is co-author of Analytics At Work: Smarter Decisions, Better Results (Harvard Business Press, 2010), Workforce Crisis: How to Beat the Coming Shortage of Skills And Talent (Harvard Business Press, 2006), and three Harvard Business Review articles, one of which received a McKinsey Award as best article of the year. Bob has spoken before hundreds of corporate, industry, and government groups, and has been a commentator on workforce issues on Nightly Business Report on PBS. He previously served as executive vice president and director of research with Concours Group and CSC Index, and he began his career with General Electric Information Services Company. He holds an A.B. from Dartmouth College and an M.A. from Boston University. 

Key Takeaways:

  • Baby Boomers are retiring at a rate of 10,000 per day and are changing the landscape of senior living. In the past decade, the focus has shifted from people adding years to their lives, towards adding life to those years.
  • Working in retirement has become the new normal—7 and 10 working Boomers say they're planning to work in retirement.
  • Questions for Senior Housing Operators: 
    1. Do you know how many of your residents are in fact working? 
    2. How many are self-employed? 
    3. Can you provide resources for older entrepreneurs, shared affordable on-demand office space, business services like bookkeeping, a business club to share resources and milestones, or a mentor program to promote intergenerational engagement? 
      • Health is really the biggest wild card in retirement. It's not just a physical, it's financial. 
      • One of our big challenges as a society is to close the gap between healthspan and lifespan. That has to do with exercise nutrition and medical advances. 
      • Aging in place everyone’s stated preference as they get older and need long-term care. Senior Living facilities need to adjust their value proposition in relation to aging in place at home.

      • ...more
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