The CUSP Show

Episode 124: Building Brands with Tony Ponturo


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Tony Ponturo is a respected voice in sports media and marketing. Ponturo is CEO of Ponturo Management Group, LLC, consulting in marketing for business and new sports ventures. He is a regular guest on Lou Dobbs Tonight, Fox Business, Bloomberg News, CNBC, and other media outlets discussing the sports business of the day.

Additionally, Ponturo is a Managing Partner in the Kirmser Ponturo Group, LLC, a company that produces and promotes projects at the crossroads of sports and entertainment. Kirmser Ponturo Group brought three major sports leagues, the NFL, NBA, and MLB and their trademarks to Broadway for the first time in history. These productions include LOMBARDI, MAGIC BIRD, AND BRONX BOMBERS.

Ponturo is a two-time TONY AWARD winner for MEMPHIS and WHO’S AFRAID OF VIRGINIA WOLF.

Tony Ponturo spent 26 years at Anheuser-Busch serving as Vice-President of Global Media Sports and Entertainment Marketing for 17 of those years. He also served on the Anheuser-Busch Strategy Committee representing the top 15 executives of the company.

He was annually ranked in the top 20 most powerful people in sports and ranked #14 among Businessweek’s list of most prominent executives.

Ponturo was inducted into the Broadcasting and Cable Hall of Fame in 2010 and that same year was awarded the Lifetime Innovator Award from PROMAXBDA Sports and Marketing.

The Facts

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com
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