The Director of Public Messaging at LeadingAge, a national organization serving older adults through aging services providers, talks about Opening Doors to Aging Services. The initiative shares research, strategies, and tools for aging services professionals to positively promote this sector to older adults, families, and potential team members.

About Gwen

Gwen Fitzgerald is a communications professional and community activist. She serves as Director, Public Messaging at LeadingAge, a professional association representing more than 5,000 nonprofit aging services providers and other mission-minded organizations that touch millions of lives every day. As project manager for the Opening Doors to Aging Services initiative, she develops and shares the research, strategies, and tools to guide aging services professionals in introducing the aging services sector to older adults and their families—and, in doing so, to shift perceptions positively.

Prior to joining LeadingAge in 2021, she worked with teams to develop communications and marketing campaigns that inspire audiences to act and advance public safety and human rights.

After business hours, she is a ceramic artist (hobbyist), dog fanatic, and Board member at Oakwood Arts in Richmond, VA, where she lives with her husband and dog.

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