Glowing Older

Episode 12:8 Bradley Schurman on Inclusive Design and the Transformational Demographic Shift

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The Founder & CEO of The Super Age and author of THE SUPER AGE: DECODING OUR DEMOGRAPHIC DESTINY shares his views on aging in place, the changing workforce, age-tech, and the return of the multigenerational household.

About Bradley

Bradley Schurman is an expert on demographic change and how it disrupts social, cultural, political, and economic norms across the United States and around the world. His deep understanding of population shifts, coupled with his grasp of emerging trends, makes him an authoritative voice into the future of everything.


He’s the author of THE SUPER AGE: DECODING OUR DEMOGRAPHIC DESTINY and the founder and CEO of the global research and advisory firm, The Super Age. He’s written for Newsweek, been quoted by The Wall Street Journal, New York Times, and USA Today, and regularly appears as a guest on podcast, radio, and television shows around the world.

Key Takeaways

  • Nine out of 10 Americans want to live at home for most of their life, if not their entire life, and there are very little resources for aging in place.
  • For the first time in history, the world population will have more people over 65 than under the age of 18 in less than a decade.
  • The three primary spaces to focus on inclusive design in the home environment are the bathroom, the kitchen, and staircases.
  • Inclusive design must extend to commercial spaces because more people are working and consuming longer.
  • Super Age Inclusive Design (SAID) certifies organizations based in five verticals: 1. mobility, 2. hearing, 3. neurodiversity and cognition, 4. Vision and 5. dexterity and strength.
  • We are returning to historical ways of living with multiple generations in a single home and traditional ways of working where retiring at 65 is not the norm. According to the Bureau of Labor Statistics in the United States 75-plus workers were nearly double by the end of this decade.
  • Like sexism, racism and homophobia, ageism won’t go away, but the numbers shrink in size with greater levels of inclusion. When older people play a productive role in society, they are welcomed.
  • The ‘middle plus’ are highly connected, cognitively and physically fit, and willing to invest in managing their well-being and retaining their independence.
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