His second tip is based on the American model in that buyers should have representation as well as sellers. One of his agents charges 2% to help negotiate and manage the onward purchase. As estate agents, we aren't just the selling agents. Chris probes Perry on the public not accepting "would you like to do what I do to get houses for sale, but directly for you"? The key thing here is that if you are remarkable, it isn't actually that hard. Chris points out buyers remorse often occurs and it would be far less likely with buyer representation. Perry automates a text asking "if I found you a property would you pay me 2%". Text is key here rather than email and Perry highlights that he gets a 6x return rate. The overall point here is that if you don't ask, you don't get.Circling back is that all the public are employing is your ability to negotiate. 

Perry's third and final point is that all debts should offer auction, rather than just private treaty. Often agents don't pose the best solution for the client. He goes further and pushes that all agents should be able to offer all parts of agents (including lettings, auction) to the client. This allows real fiduciary advice to be given. 

Chris ends on asking Perry where he gets his info to be a better estate agent from, and which he promptly replies with YouTube where you can find this podcast (https://youtu.be/PwjIsjM0G5Y)