Even if you’ve never heard of Amsterdam-based E&A Scheer, you’ve probably had rum that came from them. Or through them, rather. As rum blenders, they source rum in bulk from distilleries all over the world and create custom-made blends for customers who then sell it under their own brands. Walk down the rum aisle in your local liquor store and you’ll likely pass multiple brands who sourced their rum from E&A Scheer (Denizen is one of many examples you may be familiar with).

On this episode, we sat down with CEO Carsten Vlierboom and CCO Niels Benschop to discuss what it takes to source massive volumes of rum, how they work with customers to create blends, their views on the evolving rum landscape, and much more. Carsten and Niels also guided us through the process of using their rum blending tool to create our very own Special Hypothetical Rum Blend for Rumcast listeners!

Links:

E&A Scheer

E&A Scheer Blending Tool

Article: “The Most Important Rum Company You’ve Never Heard Of: E&A Scheer” by Matt Pietrek

Article: “Liquid & Logistics: Inside E&A Scheer, Master Bulk Rum Blenders” by Matt Pietrek

Article: “The Main Rum Company: Vintage Cask Valhalla” by Matt Pietrek