How to strengthen resilience as a founder?

As I say every episode, entrepreneurship is often described as an emotional rollercoaster, oscillating between the highest highs and lowest lows. Alon Leibovich experienced this firsthand when his company BrandTotal was sued by Facebook, throwing him into a crucible of immense mental stress for nearly two years. Yet he also tasted the sweet victories, like running an Intel Ignite agro/climate tech bootcamp, which helped rebuild the Gaza Envelope community.

An entrepreneur, founder, and builder, Alon is also an organizational psychologist by training, though he never practiced clinically. This background shaped how he navigated the turmoil when he learned via social media that Facebook was suing his company. "It felt like someone had punched you in the stomach," he recounts. His first step was consulting his mentor and lawyer, feeling his world had collapsed.  

Following his mentor's advice to take action rather than dwell, Alon assembled a crisis team that worked until 2am in the morning - risk managers, PR personnel, lawyers. "Attention is just like any other muscle," Alon says. You need to train the ability to pay attention and direct your attention to the right place, to navigate between everything, because eventually doing and being in action greatly reduces anxiety. It's better than getting caught up in thoughts in the head, which eventually didn't leave him for almost two years.

A board member's call proved pivotal in shifting Alon's perspective: "I know it's hard for you to see this now, but it's a good thing that's happening." Realizing customers remained loyal, Alon decided to fight back. CBT (Cognitive Behavioral Therapy) with biofeedback revealed his stress levels which mirrored "a soldier behind enemy lines under real life or death threatening situation" at risk of heart attack. He was coached to exercise, practice mindfulness, and breathwork to reduce his toxic stress levels.

The dissonance between his inner turmoil and outward composure to employees was grueling for Alon. Yet after two years, they prevailed in the lawsuit, and investors doubled-down on the company. Reflecting on being a founder-CEO, Alon asserts, "As an industry, we don't talk about the fact that it is very hard to be a founder-CEO." We devalue how hard it is these days to do something against all odds and give everything you have, and to believe that you are the one who can do it. But to do that, we have to build, for hours every day, our resilience. And it should be every day, not only when a crisis comes but before - for prevention, and after, and all the time.

Alon candidly shares grappling with imposter syndrome, doubting himself as both a person and manager, although at the end, a pivotal and very important realization was: "There is more to us than just our business."

His key lessons were understanding what you can control versus accepting what you cannot, having a "North Star" vision while remaining humble and coachable, and leaving ego aside to be agile. "Many first-time founders don't listen enough," he cautions. The dissonance between his first and second venture as an entrepreneur yielded profound growth.