Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps.

When reading a brochure or an appeal letter, there is no sound; it's like watching a silent movie. The emotional power of the stories and information is weak.

I this 7-min podcast, learn how you can use SOUND to make a greater impact on your donors and raise more money!