This week, I cover the viewership stats from YouTube’s exclusive NFL live global stream, breaking down what the numbers really mean, since many in the media misreported them. I discuss the challenges that the NFL, FOX and ESPN say they have in working with Nielsen, who once again, announced it is changing the way it measures viewership, which is absent of impartiality and transparency. 

I also detail the latest news and rumors involving WBD, the upcoming TNT Sports app, and the news that the HBO Max platform will lose live sports in the US next year. Also covered are the rumors that Paramount Skydance wants to make a bid for WBD, and I detail why, if a deal were to happen, it would be far more complex than most realize and would not quickly raise ARPU and reduce churn like some suggest.

Amazon's quality stream for the season kickoff of Thursday Night Football is discussed, along with DISH price increases, DAZN's new multiview feature for select NFL Game Pass subscribers and news that Walmart+ members can choose between the ad-supported plans of Paramount+ and Peacock and switch every 90 days at no additional cost. 

Finally, I provide context around the news that Vimeo has agreed to be acquired by Bending Spoons in an all-cash transaction that values Vimeo at approximately $1.38 billion and detail the numbers from Vimeo's balance sheet that most are not looking at, but should be.

Podcast produced by Security Halt Media