In this episode, we listen in to part of Dan Tudor's two hour keynote talk at the USA Triathlon coaches convention, where he lays out the building blocks for constructing an effective recruiting message that tells the 'story' of your program.

This generation of teenage prospects buy into marketing messages IF they buy into the story, and how they identify with it. The same process holds true when they make their recruiting decisions. In this 40 minute segment, Dan goes over exactly what to factor into the story you construct for recruits.

For information on how Tudor Collegiate Strategies helps coaches with this process on a one-on-one basis, visit www.dantudor.com/recruiting.

Questions? Contact Dan Tudor at [email protected].

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