Tom sits down with Peter Dopkin, Founder of Deeds Alone. 

Pete has 20 years of experience across the lifecycle of sports content, distribution, and monetization.  His background encompasses naming rights, sponsorships, production, video, mobile and social media.


Pete served as Head of Digital, North America for Repucom (now Nielsen Sports).  Before that, he oversaw business development, strategy, and production for the USTA’s digital properties, including the US Open Tennis Championships.


Pete has built multiple 7-figure digital businesses for both properties and agencies.  He has worked with influential properties, like Red Bull Media House, NBA, WSL, Miller Sports, ATP World Tour — and brands, including IBM, American Express, GoPro, Pepsi, EA Sports, and VW.

The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com