Marketecture: Get Smart. Fast.

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

Listen Later

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases.

The conversation also covers PayPal's partnership with OpenAI for payments on ChatGPT, and features a segment with Terry Kawaja, who shares his thoughts on the future of AI in advertising and the evolving landscape of ad tech.

Takeaways

  • Marketecture Live II was a sold-out success with great energy.
  • The next Marketecture Live event will be double the size.
  • Meta's revenue growth is impressive, but spending concerns linger.
  • AI is becoming a significant driver in advertising revenue.
  • Google faces serious antitrust challenges that could reshape the industry.
  • PayPal's partnership with OpenAI could revolutionize online payments.
  • The ad tech industry is entering a new phase with AI at the forefront.
  • Terry Kawaja emphasizes the importance of AI in advertising's future.
  • The need for transparency in advertising is often overstated.
  • The landscape of ad tech is rapidly changing, with new opportunities emerging.

    • Chapters

    00:00 Intro & Marketecture Live II Recap

    03:45 Speaker Highlights

    10:00 Earnings Roundup

    17:30 YouTube Reorg & Amazon Layoffs

    23:00 Leadership Changes

    27:30 Google Civil Antitrust Case Update

    30:00 PayPal + OpenAI Partnership

    34:00 Introducing Terry Kawaja

    35:30 Terry Kawaja Live: AI, Ad Tech, and M&A

    52:30 Closing Reflections

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store
    Marketecture: Get Smart. Fast.By Ari Paparo
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    21 ratings

    More shows like Marketecture: Get Smart. Fast.

    View all
    Economist Podcasts by The Economist

    Economist Podcasts

    4,150 Listeners

    WSJ What’s News by The Wall Street Journal

    WSJ What’s News

    4,331 Listeners

    Odd Lots by Bloomberg

    Odd Lots

    1,938 Listeners

    Pivot by New York Magazine

    Pivot

    9,519 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    552 Listeners

    The Big Story by AdExchanger

    The Big Story

    46 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    6,068 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,564 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,526 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    15,849 Listeners

    AdTechGod Pod by AdTechGod, The AdTech God

    AdTechGod Pod

    32 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,426 Listeners

    Open Market by Joe Zappa & Eric Franchi

    Open Market

    10 Listeners

    The Monopoly Report by Alan Chapell

    The Monopoly Report

    5 Listeners

    The Aperiam Podcast by Corey Ferengul, Joe Zawadzki

    The Aperiam Podcast

    3 Listeners