Marketecture: Get Smart. Fast.

Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage

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Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases.

The conversation also covers PayPal's partnership with OpenAI for payments on ChatGPT, and features a segment with Terry Kawaja, who shares his thoughts on the future of AI in advertising and the evolving landscape of ad tech.

Takeaways

  • Marketecture Live II was a sold-out success with great energy.
  • The next Marketecture Live event will be double the size.
  • Meta's revenue growth is impressive, but spending concerns linger.
  • AI is becoming a significant driver in advertising revenue.
  • Google faces serious antitrust challenges that could reshape the industry.
  • PayPal's partnership with OpenAI could revolutionize online payments.
  • The ad tech industry is entering a new phase with AI at the forefront.
  • Terry Kawaja emphasizes the importance of AI in advertising's future.
  • The need for transparency in advertising is often overstated.
  • The landscape of ad tech is rapidly changing, with new opportunities emerging.

    • Chapters

    00:00 Intro & Marketecture Live II Recap

    03:45 Speaker Highlights

    10:00 Earnings Roundup

    17:30 YouTube Reorg & Amazon Layoffs

    23:00 Leadership Changes

    27:30 Google Civil Antitrust Case Update

    30:00 PayPal + OpenAI Partnership

    34:00 Introducing Terry Kawaja

    35:30 Terry Kawaja Live: AI, Ad Tech, and M&A

    52:30 Closing Reflections

    Learn more about your ad choices. Visit megaphone.fm/adchoices

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    Marketecture: Get Smart. Fast.By Ari Paparo
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