A Cork in the Road

Episode 148 - Building Community and Connection Through Craft Beverages with Beer Educator, Jen Price, Founder of Crafted for Action


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This episode features a conversation focusing on community connections and craft beer with Jen Price, a beer educator, a Cicerone Certified Beer Server, and the author of The Chick’s Guide to Beer: 7 Simple Rules for the Beer Novice. Jen grew up in Decatur, GA, and her work is dedicated to fostering inclusivity, education, and meaningful connections through beer. As the co-founder of Craft Women Connect, she has created a space for women and beer professionals to learn, collaborate, and thrive within the industry. In 2020, Jen also launched Crafted for Action, an event and experience curation company that centers diversity, equity, and inclusion in the craft beverage space. This company is built on the pillars of craft, community, and culture, and we talk about some ways that these efforts have sparked conversations that extend beyond beer. Their flagship event, coming up this June in Atlanta, is the first craft beverage conference founded by a BIPOC woman, providing a platform for robust discussions and real solutions to drive progress in the industry. In 2025, they have expanded beyond beer to include all craft beverages including an entire track at this year's conference dedicated to wine. Through Crafted for Action, Jen continues to create impactful experiences that challenge the status quo and open doors for underrepresented voices in craft beverage. Outside of beer, Jen is an AICP-certified urban planner specializing in active living planning, community impact assessments, environmental justice, and stakeholder engagement. Her expertise in community-focused planning fuels her commitment to making beer spaces more welcoming and inclusive. You can visit www.craftedforaction.com for details and tickets to the upcoming conference, and you can follow @craftedforaction on Instagram.

2025 Crafted for Action Tickets: https://craftedforaction.tix.page/

Recorded February 19. 2025

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This episode is generously sponsored by Blenheim Vineyards in Charlottesville, VA. They ship to 40 states, and shipping is free on orders over $100, so you can enjoy Blenheim wines no matter where you are. Use code CORK10 for 10% off your purchase online or in person. Follow @BlenheimVineyards and visit www.blenheimvineyards.com to plan your visit!

SHOP WINE & MERCH: https://shop.blenheimvineyards.com/Wines/All-Wines

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Friday Uncorked! tickets (March 21, 2025): https://high.org/event/friday-uncorked-2025/

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